SERIOUS MONADY: SAVE A TONNE OF CO2 CAMPAIGN

Like most people, I hate receiving envelopes from my energy supplier because it’s inevitably a bill.

But today was different for millions of consumers. Not a bill but a letter inviting them to join the 2012 Carbon Challenge being launched by EDF Energy.

It wants customers to save a tonne of C02 – and save cash – by signing up to the challenge and a free training programme to help reduce energy use. To encourage people to take part it has a range of prizes to give away – including a hybrid car and a day out with an Olympian.

There’s a special website here and its challenge meter suggests that almost 100,000 people have signed up already.  No doubt EDF is hoping that consumers who buy their power elsewhere might be tempted to switch when they join the campaign – but it’s still a great idea.

We need many more incentives like this to drive home the energy saving message ….  just a pity that EDF has a track record of promoting nuclear power. It has a host of nuclear power stations in its home country, France and is apparently keen to see us follow suit in the UK.

And, an interesting titbit from Nuclear Spin …. apparently Prime Minister Gordon Brown’s brother, Andrew, is head of publicity for EDF !

Susan

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